We, DearYu Jewellery (“Dearyu”, “we”, “us”, or “our”), operate and manage our business through our website www.dearyu.in, our mobile site and any associated digital platforms, services, or applications (collectively referred to as the “Platform”). At Dearyu, we recognise the paramount importance of your privacy and are committed to employing reasonable, industry-accepted and robust safeguards to protect your personal information in accordance with applicable Indian laws and regulations.
This Privacy Policy formally sets forth the manner in which your information is collected, processed, stored, used, disclosed and safeguarded when you interact with our Platform. It also transparently outlines your rights and the choices available to you with respect to such information.
Please note that this Privacy Policy may be amended, updated or revised periodically to reflect material changes in our internal practices, evolving legal requirements, or enhancements to the Platform. This Policy should be read in conjunction with our separate Terms & Conditions and Disclaimer pages.
By accessing or utilising the Platform, you formally acknowledge, understand and agree to the collection, use, storage and disclosure of your information by Dearyu in the manner meticulously described herein.
1. Information We Collect
We meticulously collect information that enables us to provide you with a secure, personalised and seamless shopping experience.
Information Provided Directly by You
This includes, but is not limited to:
- Your name, mobile number and email address.
- Billing and shipping details.
- Payment-related information, such as financial identifiers required for processing. Please note: Sensitive financial data (e.g., full credit/debit card numbers, CVV) is NOT stored by DearYu. This data is processed exclusively through secure, PCI DSS-compliant third-party payment partners.
- Any queries, feedback, preferences, or communication shared with our support team.
Information Collected Automatically
When you browse the Platform, we may automatically record non-personal and technical data:
- Device identifiers, IP address, browser type and operating system.
- Cookies, web beacons and similar tracking technologies.
- Pages viewed, interaction patterns and session durations.
Information Obtained from Third Parties
If you choose to log in through third-party authentication services (such as Google or Facebook), we may receive certain information authorised by you, such as your name, email address and profile data.
Sensitive Personal Data or Information (SPDI)
In strict compliance with the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, we limit the collection of SPDI to the minimum necessary required for transaction processing and platform access. This may include passwords (stored securely using one-way cryptographic hashing) and transactional financial data (handled by payment partners as stated in Section 1.1). We unequivocally state that we do not collect or store SPDI pertaining to health, sexual orientation, medical records, or biometric information.
2. Use of Your Information
We use your information strictly for purposes that are legitimate, lawful and directly connected to the services provided through the Platform. These may include:
- Processing and fulfilling orders, payments and secured deliveries.
- Communicating order confirmations, tracking updates, security alerts and customer service responses.
- Personalising your browsing experience and recommendations.
- Sending you promotional and marketing communications where we have your explicit consent or a legitimate interest (You retain the right to opt out of marketing communications at any time).
- Improving the functionality, reliability and security of the Platform.
- Preventing, detecting and diligently managing fraudulent or suspicious activities.
- Complying with legal, regulatory, or contractual obligations.
We affirm that we do not sell, trade, or rent your personal information to third parties under any circumstances.
3. Cookies and Tracking Technologies
We utilise cookies, web tracking tools and analytical technologies to significantly enhance user experience. You maintain the right to adjust your browser settings to refuse certain cookies; however, exercising this right may limit functionality.
4. Sharing of Your Information
Your information may be shared strictly on a demonstrable need-to-know basis with trusted third parties who are essential to support our business operations, including:
- Payment gateways and regulated financial partners.
- Logistics, specialised shipping and secure delivery service providers.
- Customer service, marketing and analytics vendors.
All such partners are contractually and legally obligated to maintain the confidentiality and security of your information and are unequivocally prohibited from using it for purposes unrelated to the essential services they provide to Dearyu. We may also disclose your information when required by law, regulatory orders or competent governmental authorities.
5. Security of Your Information
We implement reasonable, commercially viable and consistently updated technical, administrative and physical safeguards to protect your personal information. Our security measures are consistent with globally recognised industry standards to maintain robust data protection.
6. Your Rights
As a user of the Platform, you are entitled to the following rights:
Right to Access: You may request access to the personal information we hold about you.
Right to Correction: You may request corrections or updates to inaccurate or incomplete information.
Right to Deletion: You may request deletion of your information, subject to overriding regulatory, legal or mandatory transactional constraints (e.g., retaining tax records).
Right to Withdraw Consent: You may withdraw consent for receiving marketing communications at any time.
To formally exercise these rights, you may write to us at the contact email provided below.
7. Data Retention
We retain your personal information only for as long as strictly necessary to fulfil the purpose for which it was collected, to provide ongoing services or to comply with applicable legal, accounting and regulatory requirements.
8. Third-Party Links
The Platform may contain links to external third-party websites or services that operate entirely independently under their own privacy policies. We are not responsible for the content, policies or data practices of such external sites.
9. Children’s Privacy
The Platform is intended solely for individuals aged 18 years and above. We do not knowingly solicit or collect personal information from minors.
10. Policy Pertaining to High-Value Transactions and KYC
Due to the high-value nature inherent in jewellery transactions and in compliance with prevailing governmental anti-money laundering (AML) and Know Your Customer (KYC) regulations in India, Dearyu reserves the right to request and verify additional identification, address proof and financial documents from the customer for certain purchases exceeding statutory thresholds.
11. Changes to This Privacy Policy
We expressly reserve the right to modify or update this Privacy Policy at our sole discretion. Any material changes will be posted prominently on this page with an updated “Last Updated” date. Continued access or use of the Platform subsequent to such changes signifies your unequivocal acceptance of the updated policy.
12. Contact Us
For any questions, concerns, clarifications or formal requests related to this Privacy Policy or your data, you may contact our Grievance Officer at: customercare@dearyu.in
